26 de dez. de 2019

Generation Z

Jose Bernardo
The Generation Z or GenZ sociological concept models several important areas such as education and marketing. However, when we try to define what Generation Z is, how and why it behaves, we enter a maze that is difficult to evade. Generally speaking, it is accepted that this generation was born in 1995, with the advent of the commercial Web (1996 in Brazil), so its members are called 'digital natives', they spend significant time online (over 9 hours average in Brazil), are affected by the third orality, consume global culture, and describe themselves as rushed, pragmatic, autonomous and stubborn.

When we delve into the theme, each description of this cohort has divergent aspects and even conflicting diagnoses, and it is possible to point out different reasons for this, of which scientific specialization seems to be the main one. As research is conducted or statistics interpreted by sociologists, historians, psychologists and psychoanalysts, neurologists, etc., different views are obtained that are not harmonized because of their isolation. On the other hand, the myths of globalization, as of Anglophone cultural hegemony, also influence the construction of concepts; We still lack universal parameters, whether historical or dimensional, in statistical categorization and classification.

In all this, the greatest danger we face as Christian leaders in analyzing Generation Z is to surrender to its exuberant stance as if it were definitive. We are given the mission to disciple cultures (Matt. 28:19), we believe God's Word is powerful and with it “We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ” 2Cor 10:5. So as we navigate mismatched and dubious information, while dealing with eager and bold young people who seem to know everything they want, we don't do it without hope, we don’t miss the transformational angle.

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